Designation: Associate – Inside Sales
Skills: Lead Generation
Qualification: B.E/B.Tech Computer Engg. or equivalent, MBA/PGDM in Marketing preferred
Location: Pune
Experience: 3-5 Years
Responsibilities:
- Lead Generation: Generate top-of-the-funnel leads and set up appointments with CXO, VP, and Director-level stakeholders for the sales team.
- Prospect Qualification: Email prospects to qualify leads and identify decision-makers to initiate the sales process. Engage in business requirement discussions with clients to identify how Softdel’s services can help them achieve their business objectives.
- Campaign Management: Independently own and drive individual marketing campaigns to fulfill lead generation goals.
- Product Understanding: Develop a deep understanding of Softdel’s offerings and use this knowledge to craft core product narratives, including messaging, value propositions, user benefits, and other assets to support marketing and sales campaigns.
- Database and CRM Management: Create and maintain databases and manage the CRM system.
- Stakeholder Collaboration: Work directly with stakeholders to stay updated on industry trends and plan the direction of lead generation initiatives.
- Experienced in implementing secure development methodologies, ensuring robust protection of sensitive data and systems integrity.
Essential Skills:
- Qualification: B.E/B.Tech Computer Engg. Or equivalent, MBA/PGDM in Marketing preferred.
- Experience: 3-5 years in lead generation and appointment setting for sales teams.
- Cold Calling Skills: Strong phone presence with proven experience in generating leads through various channels, including calling.
- Communication: Excellent written and verbal communication skills. Creative thinker with the ability to use data for informed decision-making.
- Target-Oriented: Highly motivated to meet and exceed monthly and quarterly lead targets.
- CRM Proficiency: Proficiency in Salesforce CRM and marketing automation tools (such as Pardot, Apollo, and HubSpot) is a plus. Capable of converting website visitors into leads and nurturing them into qualified prospects.
- Attitude: Positive attitude and a team player with a go-getter attitude.
